BEIRUT BAKERY
A family-run Parisian catering service redefining Lebanese cuisine with a modern, generous twist.
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For Beirut Bakery, a Paris-based family catering service, Gioca Studio developed a set of illustrated T-shirts designed as an extension of the brand’s universe. Rooted in Lebanese culture but approached through a contemporary lens, the illustrations bring together everyday symbols, food references, and architectural details that echo Beirut Bakery’s generous and vibrant identity.
The visuals blend bold colors, soft lines, and retro-inspired compositions, creating wearable pieces that feel both nostalgic and fresh. Designed to live beyond the kitchen, the merch acts as a visual storytelling tool — translating Beirut Bakery’s values of warmth, craft, and modern Mediterranean cuisine into graphic form.
For Beirut Bakery, a Paris-based family catering service, Gioca Studio developed a set of illustrated T-shirts designed as an extension of the brand’s universe. Rooted in Lebanese culture but approached through a contemporary lens, the illustrations bring together everyday symbols, food references, and architectural details that echo Beirut Bakery’s generous and vibrant identity.
The visuals blend bold colors, soft lines, and retro-inspired compositions, creating wearable pieces that feel both nostalgic and fresh. Designed to live beyond the kitchen, the merch acts as a visual storytelling tool — translating Beirut Bakery’s values of warmth, craft, and modern Mediterranean cuisine into graphic form.
For Beirut Bakery, a Paris-based family catering service, Gioca Studio developed a set of illustrated T-shirts designed as an extension of the brand’s universe. Rooted in Lebanese culture but approached through a contemporary lens, the illustrations bring together everyday symbols, food references, and architectural details that echo Beirut Bakery’s generous and vibrant identity.
The visuals blend bold colors, soft lines, and retro-inspired compositions, creating wearable pieces that feel both nostalgic and fresh. Designed to live beyond the kitchen, the merch acts as a visual storytelling tool — translating Beirut Bakery’s values of warmth, craft, and modern Mediterranean cuisine into graphic form.
year
2025
year
2025
year
2025
year
2025
location
Paris
location
Paris
location
Paris
location
Paris
category
Merch Design
category
Merch Design
category
Merch Design
category
Merch Design
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