SOUCHET
Souchet is a luxury chocolate brand known for its high-quality creations and thoughtfully designed gifting experiences.
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to create a distinctive gifting experience, Gioca Studio developed two custom boxes that elevate Souchet’s chocolates beyond confectionery into objects meant to be kept and shared. The windowed structure reveals a grid of individually wrapped pieces, each featuring hand-drawn illustrations inspired by everyday Lebanese life — architecture, food, objects, and cultural details — turning every chocolate into a small, collectible moment.
Souchet's bold yellow frame contrasts with the soft pastel wrappers, balancing warmth, playfulness, and refinement while maintaining a premium feel. The result is packaging that feels both contemporary and nostalgic: a thoughtful blend of illustration, structure, and storytelling that reflects Souchet’s commitment to quality and innovation while creating a memorable unboxing experience.
to create a distinctive gifting experience, Gioca Studio developed two custom boxes that elevate Souchet’s chocolates beyond confectionery into objects meant to be kept and shared. The windowed structure reveals a grid of individually wrapped pieces, each featuring hand-drawn illustrations inspired by everyday Lebanese life — architecture, food, objects, and cultural details — turning every chocolate into a small, collectible moment.
Souchet's bold yellow frame contrasts with the soft pastel wrappers, balancing warmth, playfulness, and refinement while maintaining a premium feel. The result is packaging that feels both contemporary and nostalgic: a thoughtful blend of illustration, structure, and storytelling that reflects Souchet’s commitment to quality and innovation while creating a memorable unboxing experience.
to create a distinctive gifting experience, Gioca Studio developed two custom boxes that elevate Souchet’s chocolates beyond confectionery into objects meant to be kept and shared. The windowed structure reveals a grid of individually wrapped pieces, each featuring hand-drawn illustrations inspired by everyday Lebanese life — architecture, food, objects, and cultural details — turning every chocolate into a small, collectible moment.
Souchet's bold yellow frame contrasts with the soft pastel wrappers, balancing warmth, playfulness, and refinement while maintaining a premium feel. The result is packaging that feels both contemporary and nostalgic: a thoughtful blend of illustration, structure, and storytelling that reflects Souchet’s commitment to quality and innovation while creating a memorable unboxing experience.
year
2025
year
2025
year
2025
year
2025
location
Beirut
location
Beirut
location
Beirut
location
Beirut
category
Illustration
category
Illustration
category
Illustration
category
Illustration
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